With the mobile ecosystem crowded with the "me too" app developers, consultants, companies, who would be the winners and how they would need to find their "niche". Couple of my thoughts! -
a. Leverage your online presence be it website, social media, Google advertisements or SEO/PPC optimizations:
i. Work on some of the well known techniques to make the website more user friendly and active
ii. Put up some testimonials from existing customers (those who are willing to offer)
Could be some "text" or in some cases companies tend put videos!
iii. Put in some case studies on current work in terms of content (of the project) and "any"
painpoints that may have been addressed for the customer.
OR
if you have a product, technology, frameworks, highlight their "usecases" and painpoints that they may address for the customer
iv. Put up a blog site and be active on that & also if time permits be active on the Social Media
- Twitter, LinkedIn etc.
v. Develop a "microsite" and landing page with a focused marketing message for tracking
that can be also used with other marketing like email blasts etc.
vi. List all current customers as per industry segments like -
Telecom - mobile VAS
Enterprise mobility
Mobile Marketing & Advertising
m-commerce/m-banking
m-healthcare
so that the domain expertise is clear and indicative of capabilities.
b. Implement a robust lead generation program -
i. The company could leaverage web "search", social media and email in very effective ways.
ii. Setup a Google "Adwords" based campaign with tracking to conversion rates @ very optimal cost per conversion rates.
iii. Use social media such as LinkedIn for an ad campaign and certain push/pull techniques to build a customer prospect list that can be nurtured.
iv. Use a contact list from Jigsaw, Netprospex & others to build a prospect list
Statistically, one needs about 600 unqualified contacts to arrive at -
238 semi qualified leads -> 119 qualified targets -> (70 to 80) good prospects - (30 to 40)
face-to-face meetings.
This could potentially result in about 10 closures at your average revenue per opportunity.
v. Use of an appointment setting program (sales) may be really beneficial if you don't have a external sales force or can't afford it in the early stages of your enterprise. These guys present themselves as a "captive" inside sales organization and can get pretty good traction if you do a good job defining the target marketplace for them.
c. Develop some whitepaper type of documents to provide as give aways for prospects who would leave their contact information (on the website).
Couple of ideas for whitepaper -
i. Develop one that lists best practices in mobile app. development
ii. Develop another that lists some typical painpoints the industry is seeing and how they can be solved through your company's processes, products or software architecture/frameworks developed (if any).
Hope some of these suggestions will help budding entrepreneurs & early stage companies that are struggling to distinguish themselves and finding their base.
a. Leverage your online presence be it website, social media, Google advertisements or SEO/PPC optimizations:
i. Work on some of the well known techniques to make the website more user friendly and active
ii. Put up some testimonials from existing customers (those who are willing to offer)
Could be some "text" or in some cases companies tend put videos!
iii. Put in some case studies on current work in terms of content (of the project) and "any"
painpoints that may have been addressed for the customer.
OR
if you have a product, technology, frameworks, highlight their "usecases" and painpoints that they may address for the customer
iv. Put up a blog site and be active on that & also if time permits be active on the Social Media
- Twitter, LinkedIn etc.
v. Develop a "microsite" and landing page with a focused marketing message for tracking
that can be also used with other marketing like email blasts etc.
vi. List all current customers as per industry segments like -
Telecom - mobile VAS
Enterprise mobility
Mobile Marketing & Advertising
m-commerce/m-banking
m-healthcare
so that the domain expertise is clear and indicative of capabilities.
b. Implement a robust lead generation program -
i. The company could leaverage web "search", social media and email in very effective ways.
ii. Setup a Google "Adwords" based campaign with tracking to conversion rates @ very optimal cost per conversion rates.
iii. Use social media such as LinkedIn for an ad campaign and certain push/pull techniques to build a customer prospect list that can be nurtured.
iv. Use a contact list from Jigsaw, Netprospex & others to build a prospect list
Statistically, one needs about 600 unqualified contacts to arrive at -
238 semi qualified leads -> 119 qualified targets -> (70 to 80) good prospects - (30 to 40)
face-to-face meetings.
This could potentially result in about 10 closures at your average revenue per opportunity.
v. Use of an appointment setting program (sales) may be really beneficial if you don't have a external sales force or can't afford it in the early stages of your enterprise. These guys present themselves as a "captive" inside sales organization and can get pretty good traction if you do a good job defining the target marketplace for them.
c. Develop some whitepaper type of documents to provide as give aways for prospects who would leave their contact information (on the website).
Couple of ideas for whitepaper -
i. Develop one that lists best practices in mobile app. development
ii. Develop another that lists some typical painpoints the industry is seeing and how they can be solved through your company's processes, products or software architecture/frameworks developed (if any).
Hope some of these suggestions will help budding entrepreneurs & early stage companies that are struggling to distinguish themselves and finding their base.
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